Coldwater Creek delivers new rental names

Article Abstract:

Catalog firm Coldwater Creek Inc has unveiled four new rental files taken from its four specialty catalogs. The lists are managed by Mokrynski & Assocs Inc, a firm which also manages Coldwater's four other list rental files. The release of the four rental files was simultaneous with the beginning of a new fiscal year and the mailing of a new book. Coldwater Creek Sale offers discounted merchandise from all properties of Coldwater Creek and includes a 12-month file size of 250,000 names.

Electronic Shopping and Mail-Order Houses, Mail Order Houses, Coldwater Creek Inc.

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USPS clarifies e-commerce initiatives

Article Abstract:

The US Postal Service (USPS) denounced what it referred to as inaccurate reports in The Wall Street Journal and other media regarding its e- commerce initiatives, e-addressing and Mailing Online Services. The Wall Street Journal said it would correct all errors in its news. A number of media outlets had announced that the USPS was considering the issuance of e-mail addresses for all physical postal addresses. The USPS said it was still considering the linkage between physical postal addresses and e-mail addresses.

Postal Service, US Postal Service

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Lyris lifts Upper Deck's e-mail efforts

Article Abstract:

The efforts of Upper Deck, to achieve their goal in e-mail marketing, are presented. The efforts came to an end, with the implementation of Lyris ListManager software, which manages thousands of e-mail addresses, in its database.

Prepackaged software, Software Publishers, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Database Mgmt Software Pkgs (Micro), Printing & Publishing, Publishing industry, Planning, Usage, Marketing, Database management systems, DBMS software, Company marketing practices, Company business planning, DBMS, DBMS utility, Upper Deck Company L.L.C., Email marketing

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