DM forever changed American politics, Viguerie says
Article Abstract:
Richard Viguerie, publisher of conservative digest, is of the opinion that nonprofit direct marketing could learn to be more professional from their profit making counterparts. He also opines that the success of conservative movement in 1960's is attributable to the direct marketing techniques employed at the time, which resulted in substantial political contributions for the movement.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Rodale finds the positive with Alliant Co-op
Article Abstract:
Magazine and book marketer Rodale Inc. has joined Alliant Cooperative Data Solution's DecisionBase 360. This particular data base is exclusively meant for bill-me marketers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Some lists remain strong despite soft rental market
Article Abstract:
Many mailing lists continue to see strong sales in spite of a slowing market.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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