DM will play large part as Bell Atlantic promotes its new long-distance service

Article Abstract:

Bell Atlantic Corp of New York has began a marketing campaign for long- distance telephone service in New York. The company, which offers local telephone service to 13 US states, has received permission from the Federal Communications Commission to start offering long-distance telephone service to its home state. Bell Atlantic's marketing strategy will include outbound telemarketing, direct mail as well as Internet advertising.

Marketing procedures, Wired Telecommunications Carriers, Long Distance Telephone Svc, Bell Atlantic Corp.

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PCH settles with 24 states, urges national standard

Article Abstract:

Port Washington, NY-based mail order and catalog house Publishers Clearing House has agreed to pay $18.4 million in fines and restitution to settle lawsuits filed by 24 state governments and the District of Columbia. It also agreed to effect changes in its sweepstakes offers. The company has been accused of using deceptive marketing practices in its direct mail promotions, and must still settle pending legal actions filed by 14 other states. It is also negotiating a uniform national standard for sweepstakes mailings that can be applied to all states.

Legal issues & crime, Publishers Clearing House

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WEFA study: DM to total $2.4T by 2004

Article Abstract:

Direct marketing sales in the US will surpass the $2 trillion mark in 2004, according to a study conducted by The WEFA Group of Eddystone, PA. The study, commissioned by the Direct Marketing Association, predicts that business-to-business (BTB) direct marketing sales will account for almost half of total direct marketing sales in 2004, or $1.13 trillion of about $2.34 trillion. Overall, the direct marketing sales will grow at a compound annual rate of 8.8%, or 10.3% for BTB and 7.5% for consumer sales.

United States, Retail sales

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