Midas campaign touts other services
Article Abstract:
Midas Inc has began a nationwide campaign aimed at communicating the additional services that it now offers to consumers. The company, which has continually upgraded the services it offers to clients for the past two-and-a-half years, started the campaign with a national TV advertisement campaign in mid-May 2000. This was followed by Midas' first national direct marketing campaign on May 22, 2000, when it released 46 million newspaper inserts throughout the US.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Kodak targets dental benefits managers
Article Abstract:
Eastman Kodak Co is extending its direct-mail campaign targeting benefits managers in large companies to further boost sales in its dental X-ray film division. The Healthy Smiles Program aims to inform benefits managers of the financial advantages that can be gained from encouraging their employees to visit dentists more often. Success of the program would mean added sales for Kodak, which holds around 81% to 83% of the medical X-ray market.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Discover launches educators card for teachers
Article Abstract:
Discover Financial Services, based in Riverwoods, IL, is targeting school teachers, principals and others to try its new Discover Educators Card under a direct mail campaign. Created in conjunction with Rosemont, IL- based Townsend Agency, the campaign started with mailings in Sep 1999. The Discover Educators Card provides 5% cash-back services from different merchant partners and bene fits, such as low interest rates and no annual fee. Discover Financial Services will also have additional mailings on Oct 1999.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Comment about this article or add new information about this topic:
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