DoubleClick plans Falk buy to bolster European presence
Article Abstract:
Email marketing firm DoubleClick Inc. is planning to acquire Germany based internet advertising delivery and marketing management service provider Falk eSolutions AG. This acquisition will increase the firm's market in European Union.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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The cry for ROI as channels multiply
Article Abstract:
The forecast on multi channel marketing in 2007 with relation to customer behavior is analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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