E-mail deliverability is a high-risk issue
Article Abstract:
The role of list quality, content and deliverability of e-mail marketing program by business-to-business or business-to-consumer marketers in increasing revenue is discussed. Improper delivery of e-mail to their targets result in distorted client relationship, missing opportunities and risking financial penalties.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Seven lessons in seven years in e-mail marketing
Article Abstract:
Tips for effective email marketing are presented. Methods for streamlining emails are also discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Make e-mail testing a line item in your marketing budget
Article Abstract:
Importance of e-mail testing in online marketing is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
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