Big firms balk at 'Grow Boating'
Article Abstract:
The marine industry's largest manufacturers refuse to go along with the Grow Boating campaign that the National Marine Manufacturers Assn (NMMA) has launched. Members of the NMMA executive board have not reached a consensus on how to fund the advertising campaign whose biggest stumbling block is the big manufacturers. Executives such as Peter Larson of Brunswick Corp are banking more on the effectiveness of their own corporate advertising than the Grow Boating campaign.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2000
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NMTC agrees to support PR campaign
Article Abstract:
Tensions surrounding a national advertising campaign that is being coordinated by the National Marine Manufacturers Assn (NMMA) appear to have subsided. This is because the NMMA has increased its financial commitment to the expanded public relations program that is part of the campaign. The National Marine Trades Council had been pushing only for a full-blown advertising campaign, and there had been a lot of dissent about how much would be spent and from where the funds would originate.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2000
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EPA sets sights on sterndrives, inboards
Article Abstract:
Boat manufacturers are preparing for another battle against the US Environmental Protection Agency (EPA) which is planning to publish a notice of proposed rulemaking for gasoline and diesel sterndrive and inboard engines by yearend 2000. The EPA is seeking hydrocarbon and oxides of nitrogen reductions of up to 40 to 50%. Boat builders, represented by the National Marine Manufacturers Assn, are worried that a new standard on sterndrive and inboard engines would modify the power density of a marine engine.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 1999
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