Embracing nostalgia can be deadly
Article Abstract:
The impact of US economic situation on the performance of the factory-built housing market is discussed. Additional information on management strategies to be considered by the manufacturers and retailers of prefabricated houses to further boost their profitability and competitiveness is included.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2001
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Sharing information
Article Abstract:
The columnist calls for the manufacturinged housing industry to incorporate new technology and knowledge in order to grow and to increase its portion of the housing market share.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2001
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What it's like to walk in brown shoes
Article Abstract:
Issues are presented concerning the marketing of manufactured homes to customers. The tactics used by customers to obtain a lower price for the manufactured home are discussed.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2000
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