Etunnels test unearths winning e-mail format
Article Abstract:
ETunnels, a Seattle, WA-based provider of virtual private network solutions, has found out that the fancier the e-mail, the better the consumer response. In its test, the company sent e-mails to 45,000 of its business-to-business customers. One-third received a text e-mail, another one-third received a standard HTML e-mail and the final third received a more complex HTML e-mail designed to work like a multimedia brochure. The text e-mails recorded a 0.1% click-through rate, the standard HTML e-mail had a 1.4% click-through rate and the more sophisticated HTML brought in a 2.1% rate.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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MindArrow adds video links to e-mails
Article Abstract:
Clients of MindArrow Systems can now include video links in their e-mail marketing campaigns after the company formed a technology alliance with streaming video provider ShowMeTV. The video links will direct users to www.showmetv.com where they can see the videos. MindArrow will promote the new service through its e-brochures platform. The partnership also allows ShowMeTV to offer MindArrow's e-mail marketing capabilities to its clients.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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ValueFlash markets via PC desktop
Article Abstract:
ValueFlash.com has formed a partnership with EMI Christian Music Group that will sell Christian music recordings. ValueFlash is an Internet-based direct marketing applications provider that offers marketers downloadable technology to reach their target audience. The technology can be downloaded through e-mail, Web site or CD. Marketers can deliver information to the branded icon, which blinks when new offers and information are sent.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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