U.S. Cellular takes text messaging out to the ballgame
Article Abstract:
The wireless communications company is encouraging the use of text messaging and watching fan participation rates to see what marketing possibilities the program holds. It is reported that U.S. sees great possibilities in the wireless SMS, or short-message service and the goal is to get people active in using text messaging.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Mailer Sends Flocks of Docs to Booth
Article Abstract:
Ewing, Md.-based Cryomedical Sciences Inc. has launched a marketing campaign that targeted 11,000 urologists attending the American Urological Association annual conference. The ad campaign, which was a direct mail effort, invited the physicians to visit the company's booth at the conference.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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