AGA Catalog, O2 essential sign marketing agreement

Article Abstract:

New York-based AGA Catalog Marketing and Design has entered a joint marketing agreement with Marina Del Rey, CA-based O2 Esssential Marketing Technologies. The marketing deal involves a revenue-sharing arrangement for new business generated by the two firms. The transaction provides financial incentives for AGA to recommend and apply O2 Essential on behalf of AGA and its clients. The deal fits with AGA's strategy of fulfilling clients' growing demand for multichannel marketing solutions, services and technologies.

Strategic alliances, All Other Specialty Food Stores, Catalog Showrooms, Online information services, AGA Catalog Marketing

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Omaha Steaks: we comply with irradiation regulations

Article Abstract:

Omaha Steaks has denied charges filed with the Federal Trade Commission claiming that it does not clearly inform its catalog and Web site customers that its ground beef products have been irradiated. The cataloger has announced that it strictly follows federal government labeling regulations by placing the irradiation symbol on all hamburger packages. The company also provides brochures with extensive information on the irradiation process and provides information on its Web site.

Government regulation (cont), Meat Processed from Carcasses, Ground Beef, Omaha Steaks

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Federated to use digital photos in catalogs through Vertis deal

Article Abstract:

Federated Department Stores has signed a contract with Vertis Group, which will be the former's provider of advertising and marketing solutions for a period of one year. As part of the deal, Vertis will use its photography studios in New York and Harrison, NJ, in acquiring digital images that will be used in catalogs mailed by Bloomingdale's Direct and Macy's Direct. The deal is expected to lower costs for Federated, which previously used multiple vendors for its photography needs.

Use of services, New orders received, Department Stores, Photographic Services, Photography Studios, Portrait, Photographic industry, Macy's Inc.

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