Google adds radio ads, after print
Article Abstract:
Search engine giant Google Inc. has entered radio advertising segment by acquiring radio advertising firm dMarc Networks for 102 million dollars. The firm is planning to expand this segment after successfully entering print media.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
J.L. Halsey buys EmaiLabs, eyes more acquisition in industry
Article Abstract:
Marketing firm J.L. Halsey Co. has acquired California based EmaiLabs as a part of its long term plans to increase e-mail marketing business. The company is also planning for more acquisitions in this fiscal year.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
NBC calls iVillage buy an advertiser win
Article Abstract:
The acquisition of advertising firm iVillage.com by NBC Universal will boost web site traffic of the firm. This acquisition is being estimated at 600 million dollars.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Google, Yahoo settle search patent dispute. Adware advertisers catch legal fire. Judge halts Utah spyware law
- Abstracts: Search opportunities abound for DMers. Auto dealer drives calls and visits with e-mail
- Abstracts: KC Newspaper carves segments by channel, news interest. Casio calculates campaign for new marketing site. E-mail is powerful retention tool despite challenges
- Abstracts: Vivisimo starts search engine based on clustering. Sled dog racer finds second career in search
- Abstracts: Mailers find savings in face of postal increase. Report: industry shows strength, agility. Retailers trim from back end to combat consumer angst