Greco: we must improve image, trust
Article Abstract:
The views of John A. Greco, Direct Marketing Association president, about the plans of the association and its members for the development of the direct marketing industry in the 87th Annual conference and exhibition are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Strategy & planning, Planning, Beliefs, opinions and attitudes, Company business planning, Greco, John A
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Database firms see opportunities in some unexpected areas
Article Abstract:
The growth trends observed in the database marketing, especially in analytical applications, is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Forecasts and trends, Market trend/market analysis, Growth, Company growth, Database marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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New DMA chairman's focus: inform and advocate
Article Abstract:
The career and achievements of Direct Marketing Association's new chairman Markus Wilhelm is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Company business management, Wilhelm, Markus
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: United States, Officials and employees, Marketing industry, Direct Marketing Association, Industry forecasts
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