Is click fraud's threat staggering or overblown?
Article Abstract:
Click fraud, which is the main hurdle of search advertising expansion, is discussed. It is estimated that 5 to 20 percent of click searches on keywords are fraudulent and it is manageable.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
A look at the click fraud problem
Article Abstract:
The increasing click fraud cases in Internet marketing and strategies for controlling it are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Fair web data practices needed
Article Abstract:
The need of ethical practices in database marketing through website databases is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Usage, Databases, Database, CD-ROM catalog, CD-ROM database
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Management, Control, Company business management, Internet fraud, Internet marketing, Ethical aspects
Similar abstracts:
- Abstracts: Thoughts in defense of telemarketing. Petco purrs over shopping site tactics
- Abstracts: Distributors learn what it takes to remain viable. NMMA gears up early for congressional races. NMMA doles out $ 350K in midterm election cash
- Abstracts: Software vendors on track for postal hike. NJ stalls plan to turn licenses into smart cards
- Abstracts: IBM, Exchange Applications join forces. Software tracks shipping costs, speed
- Abstracts: Database gives mail a makeover. Telemarketing helps 'recycled' mailers generate 5% response rate
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.