Mailers fear new Standard category
Article Abstract:
The impact on companies involved in direct marketing through postal services due to increase in mailing costs is discussed. The rise in the mailing costs is as per a standard put forward by United States Postal Service.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Online ads effective for all ages
Article Abstract:
Display and online video advertisements are effective in reaching all age groups. Online capacity to reach all the age groups is analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Second-class status for a first-class channel
Article Abstract:
The usage of e-mail as a direct marketing tool is analyzed. The reluctance of many companies towards e-mail marketing is also presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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