Mountainsmith debuts print campaign
Article Abstract:
Mountainsmith, a Golden, CO-based backpack manufacturer, has launched a direct response print campaign in an effort to attract consumers to order its re-launched catalog. The move is part of the firm's commitment to keep pace with changes in the market for outdoor products. Mountainsmith's catalog shows that its bags are comfortable and are not confined to consumers with interests in camping or mountain climbing but also to students and business executives.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Charrette debuts integrated campaign
Article Abstract:
Woburn, MA-based Charrette.com has launched its first integrated direct marketing campaign aimed at medium-sized to large businesses. The campaign aims to showcase the newest features that the company has added to its Web site. It will serve as a test campaign whose results will shape a major effort that is tentatively slated to begin either in Oct or Nov 2000. It is designed for engineers, computer-aided designers, graphic designers, engineers and construction professionals.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Medical site debuts through direct mail
Article Abstract:
Minneapolis, MN-based Embion launched its medical e-commerce Web site by sending 32,000 direct mailings to physicians'offices and clinics. The company designed the site to act as a portal to link medical supply marketers with doctors' offices and clinics. The site features a recommendation engine that offers suggestions on what supplies and equipment administrators should buy based on the purchasing activity of other doctors' offices and clinics.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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