SuperCoups changes logo, envelope color
Article Abstract:
Direct-mail franchise organization SuperCoups is using a new envelope and logo design. The new envelope design features three colors and includes the tag line 'Local Coupons, Super Savings,' to be used in future mailings across the US. The design is the result of a consumer behavior study done by Hardwick Research for SuperCoups. Consumers were asked questions over coupon awareness and use, branding/image and envelope design and color preference.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Credit cards mail increases by 6percent: Mintel study
Article Abstract:
According to recent report by Mintel Comperemedia, the credit card and insurance advertising mails have increased by 6% during 2006. More than 150 credit card companies have adopted this strategy during last year.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Mask mailing a treat for printer
Article Abstract:
Marketing firm Premier Company has introduced a unique mail campaign using Halloween mask. This new masks also clears the United States Postal Service's Customized Market Mail classification rules.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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