Opal Sky taps MicroStrategy for CRM

Article Abstract:

Toronto, Ontario-based Opal Sky has chosen Vienna, VA-based MicroStrategy's business intelligence platform, MicroStrategy7, to develop its customer relationship management application, OpalSky Travel. MicroStrategy offers business intelligence software and related services. Opal Sky is a developer and marketer of enterprisewide customer relationship management solutions for the travel and hospitality industry. OpalSky Travel is expected to leverage MicroStrategy 7's reporting and analysis capabilities.

Contracts & orders received, Ontario, Business management software, Information management software, Opal Sky

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On-hold recordings cut abandoned calls

Article Abstract:

Office supply chain Office Depot of Delray Beach, FL, has implemented an in-queue message program developed by MetaSound of San Jose, CA. Office Depot has installed the MetaSound's POPaudio system which features digital audio announcers and customized audio programming content and music. The company will use the system to support its marketing promotions and campaigns by enabling callers to listen to promotions for specialty items and monthly features.

Stationery & Office Suppl Stores, Office Supplies and Stationery Stores, Telephone Call Centers, Telephone Marketing Services, Office Depot Inc., Telemarketing, Office supply stores

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Mitsubishi campaign sports a new attitude

Article Abstract:

Mitsubishi Motors Corp of Cypress, CA, has launched a $45-million integrated marketing campaign for its new 2000 Eclipse sports car. The campaign included two direct mail drops of 500,000 each, five commercials running on national and cable TV channels, banner ads on car-related sites and an interactive promotion with Lycos and Pepsi One. The campaign was developed by Deutsch LA.

Advertising Agencies, Automobile Manufacturing, Sports Cars, Mitsubishi Motors Corp.

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