PhotoWorks looks for picture-perfect campaign piece
Article Abstract:
PhotoWorks, the online photo services company, is starting an advertising campaign aimed at reintroducing its online services as well as rebranding itself as it changed to its new corporate name. The company, the former Seattle FilmWorks, hopes to be the company on people's minds when they think of online sharing, storing and printing of photographs. PhotoWorks' campaign will include over 10 million direct mailings and media advertisements.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Mail piece gives energy drink a lift
Article Abstract:
Nature's Plus' most expensive direct marketing campaign is on its way to paying for itself. The company launched a ready-to-drink version of its popular powder energy drink, Spiru-Tein, in Jan 2001, which has resulted in sales that should cover the $1 million cost of the year-long mail effort within few months. The campaign was backed by a direct mail campaign that dropped 90,000 pieces in Feb 2001. The company plans to continue sending 10,000 direct mail pieces each month to those names and others from its database for the rest of the year.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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UPS explains guaranteed shipping in DM piece
Article Abstract:
United Parcel Service of Atlanta, GA, has recently launched Guaranteed Day-Definite Delivery, a new service that assures packages to arrive on a specified day or else the shipping charge is refunded. The company recently sent out to its commercial clients, close to 2 million personalized letters and color Time-n-Transit maps displaying the amount of time it takes a package to be shipped anywhere in the continental United States from a certain ZIP code. UPS is touting the service to its more than 1.6 million commercial customers, citing that it may serve as a marketing tool as well as an inventory and delivery management device.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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