Study: revenues to rise 136% for online-offline marketers

Article Abstract:

Direct marketers with a presence offline and online will increase their revenues by 136% in 2001. A study entitled 'The Direct Marketing Industry Online: Perspectives on 2001' is the second annual online survey conducted in Aug 2000, and relased in Jan 2001. Respondents were Web marketers from 386 small, medium-sized and large businesses with a presence offline and online. The study revealed that more than a third of the respnding direct marketers with offline channels have achieved profitability online.

Market information - general

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House panel talks data breach notification

Article Abstract:

The United States regulatory panels are planning to make a new law on data breach notification to control the increased identity theft in the country. Data provider companies have welcomed the proposed law.

Legal issues & crime, Government regulation (cont), Government regulation, Legal/Government Regulation, Direct Mail List Rental, Laws, regulations and rules, Control, List brokers, Independent regulatory commissions, Identity theft

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Direct Media's May: list biz has been 'picking up'

Article Abstract:

A panel discussion is presented on the growth and future of direct marketing industry in the United States. The opinions of the chief executive of Direct Media Larry May are presented.

Forecasts, trends, outlooks, Direct Marketing, Executive changes & profiles, Advertising, Other Direct Selling Establishments, Direct selling establishments, Direct Sales Organizations, Officials and employees, Forecasts and trends, Beliefs, opinions and attitudes, Market trend/market analysis, Marketing industry, Panel Discussion, Growth, Direct Media, Company growth, May, Larry

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