Vegas marketplace shifts to first-time buyers
Article Abstract:
The construction of new hotels and three major parks/resorts in Las Vegas, NV, will generate about 30,000 new jobs in 1995 and open up new market opportunities for residential builders. Shannon Communities Inc expects first-time buyers to dominate the new migrants and has prepared itself to cater to that market. Their first entry-level attempt was the Solana Del Norte project which generated successful sales because of its affordability. Meanwhile, North Las Vegas' positive attitude towards the housing market also contributed to the surge in first-time sales.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
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Careful marketing turns around stalled project
Article Abstract:
Granor Price Homes Inc has succeeded in reviving the market for its Charing Cross project after failing to sell the homes in 1988. The builder made a thorough market research to develop a realistic pricing scheme and proceeded to design less costly homes and upgrade the site with new landscaping and signages. The company presented four new models in 1992 and conducted an intensive advertising campaign to attract buyers. Their efforts paid off in terms of sales of 119 units in three months.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
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M/I Homes tackles move-up market with more quality, less space
Article Abstract:
M-I Homes created a marketing scheme and product which aimed to cater to two-income families seeking lower-priced quality homes. The company had acquired some lots in northern Virginia and produced a variety of single-family detached houses which they reduced in size from previous models but improved in terms of quality. Their marketing thrust focused on value which overrides the need for a large space.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
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Comment about this article or add new information about this topic:
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