WholeHealth taps Berenson

Article Abstract:

Reston, VA-based American WholeHealth has selected Berenson, Isham and Partners of Boston, MA, to help in the promotion of its concept and creation of business. The agency plans an integrated campaign utilizing direct and mass media marketing, particularly print, to raise consumer awareness. American WholeHealth offers healthcare with centers in four states integrating such alternative therapies as acupuncture and massage therapy. The therapies are performed with traditional medicine through doctor-supervised treatment.

Health Care, Health Care and Social Assistance, Advertising Activity, Account Activity, Medical care, American WholeHealth, Article, Berenson Isham and Partners Inc.

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Lord Group wins CMJ account

Article Abstract:

The CMJ Network, a music magazines publisher, has appointed The Lord Group, a joint venture firm of advertising firms Young and Rubicam and Denstu Inc of Japan, as its agency of record. The Lord Group, which won the contract against co-finalists, Stein Rogan and Partners and Source Communications, will be responsible in developing a marketing and advertising strategy for CMJ. Notable clients of The Lord Group include Kraft Foods, Verizon and the Travel Industry Association of America.

Periodical Publishers, General Periodicals NEC, Periodicals, CMJ Network

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GMO quits $70M Dell account over creative differences

Article Abstract:

Goldberg Moser O'Neill Advertising (GMO) has resigned from the $70- million-a-year Dell Computer account because of creative differences. The ad agency withdrew from the account in which it had been the lead agency since 1988 after the direct selling computer company started a review for its Home and Small Business group. The group makes up three of Dell's nine consumer divisions. GMO said that most of its work with Dell were direct response advertising.

Electronic Computer Manufacturing, Computers & Auxiliary Equip, Dell Inc.

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