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A Sign of Fewer Lines

Article Abstract:

Management reorganization is shaking up Beatrice Foods Co. Inc., the second largest food and household goods conglomerate in the United States. Beatrice is selling at least fifty of its subsidiaries which post annual sales lower than $90 million each. A $29 million advertising campaign in 1984 presents Beatrice as a marketing rather than a foods operation. Overseas expansion is being operated.

Publisher: Economist Newspaper Ltd.
Publication Name: Economist
Subject: Economics
ISSN: 0013-0613
Year: 1984

Conglomerate corporations

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Global Is Beautiful

Article Abstract:

In his latest book, 'The Marketing Imagination', Theodore Levitt urges multinational companies to become global corporations. Huge global markets for standard products have been created by modern communications. The multinational adjusts to local conditions while the global corporation treats the world as a single market.

Publisher: Economist Newspaper Ltd.
Publication Name: Economist
Subject: Economics
ISSN: 0013-0613
Year: 1984

International business enterprises, Multinational corporations

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Subjects list: Management, Planning, Marketing

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