Carbonates

Article Abstract:

The UK market for diet and regular carbonated drinks is anticipated to grow in value to 5,306 million pounds sterling in 2003, from 4,653 million pounds sterling, at 1998 prices. Some 63 million pounds sterling was spent, in 1997, on advertising carbonated drinks. Sales of diet carbonates are predicted to take a 41% share of the market. Colas are the most popular product, with sales increasing by around 50% during 1993-98. Coca-Cola has the largest share of the market at 24%, with Pepsi products accounting for 9% of predicted sales of branded carbonates in 1998.

Soft drink industry

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Carbonates: non-diet

Article Abstract:

The UK non-diet carbonate market was valued at 2,549 million in 1997 and is expected to rise to 2,894 million by 2002. The diet carbonate market was valued at 1,862 million pounds sterling in 1997 and is expected to rise to 2,582 million pounds sterling by 2002. Consumers are concerned about healthier drink choices but are reluctant to chance to diet versions until it tastes the same as the non-diet version. Women tend to choose healthier option drinks, while teenagers will be more influenced by advertising and brand image.

Industry Overview

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Carbonates

Article Abstract:

The UK soft carbonated drinks market is discussed including, marketing and market size, image, popular flavours, affects of weather on consumption, companies and brands. Statistics are detailed.

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