How to create new business prospects: a telemarketing guide for economic developers
Article Abstract:
Economic developers should not miss out on the opportunities provided by telemarketing. This marketing scheme will provide the means to reach new business prospects and facilitate business deals. Its application needs thorough preparation such as full knowledge of product and target market. The introductory letter to be mailed to the client should be as convincing as possible so that follow-up, which is the core of telemarketing, would be easy.
Publication Name: Economic Development Review
Subject: Economics
ISSN: 0742-3713
Year: 1996
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Using CompuServe for practical economic development
Article Abstract:
CompuServe is a readily accessible and low-cost online information service that every economic development expert should use. All that it takes to take advantage of this service is an approved membership application, a computer with a processor that runs at the minimum speed of Intel 386 and a modem that runs at least at 2400 Baud. The service provides much business information and data about communities.
Publication Name: Economic Development Review
Subject: Economics
ISSN: 0742-3713
Year: 1996
User Contributions:
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