Web techniques in overdrive

Article Abstract:

Agri-marketers should position themselves to take advantage of the impending boom in business-to-business e-commerce, a sector that is expected to reach $1 trillion in revenues by 2003. As with all marketing tools, the challenge continues to be in luring them to the company's Web site, keeping them interested and getting useful information while they are there. Some of strategies that can help include Web casting, key word monitoring, grass roots campaigns and good old-fashioned advertising and public relations.

Public affairs, Direct Mail Advertising, Direct Marketing Services

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Are URL namin' that baby?

Article Abstract:

Network Solutions reports that as of Mar 2000, there are now over 6 million Web site domains, a huge increase from only 177,000 reported in 1995. The domain name registration service, which is associated with the National Science Foundation, points to this overpopulation as the reason why finding the perfect domain name at this point in time could be very difficult. This development has resulted in 80% to 90% of the good names being unavailable.

Market information - general, On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services

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The care and feeding of creatives

Article Abstract:

Creative people are especially in strong demand in a boom economy. These advertising agency employees, also called creatives, produce the most visible product any agency delivers. Thus, ad agencies go through great lengths to create the motivations and supportive environment with which creatives would be happy and, therefore, productive. These include office spaces conducive to work, time flexibility, project variety, participation in the creative strategy planning process and sales presentation activities and monetary incentives.

Advertising Agencies, Personnel administration

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