...support efforts to adopt a US approach to university fundraising

Article Abstract:

Issues surrounding the growing realisation amongst universities in the UK that alternative methods of generating funds need to be found are examined. It is argued that the philanthropic heritage and tradition of donating to one's alma mater that exists in the US needs to be developed in the UK.

Educational aspects

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Prestige doesn't guarantee gains in fundraising, but asking will help

Article Abstract:

The Council for Advancement and Support of Education (Case) has produced a major report which shows no clear link between successful fundraising and the size or age of a university. The report aims to provide clear information on the amounts individual universities raise.

Civic and Social Organizations, Social services, not elsewhere classified, Fund Raising Agencies, Reports, Fund raising

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'95 per cent of US academics are not involved in fundraising; their role is to do their jobs well neough to give donors reason to carry on donating'

Article Abstract:

An analysis of how universities in the United States raise money from their alumni and how universities in the United Kingdom could learn from this model. The different attitudes towards alumni donations and fundraising in the US and UK are also examined.

United States, Analysis, Educational fund raising

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