Personal Communications: Industry Aiming at New Buyer with New High-Tech Product Lines
Article Abstract:
Sales for the personal communication industry have been picking up. At the 1984 Summer CES a large number of high-tech products for the sophisticated consumer were introduced. Telephone supplier Uniden has purchased the Bearcat scanner line and brand name from Electra. A renewed interest in CBS was evident with the large number of product introductions in that category.
Publication Name: Consumer Electronics Monthly
Subject: Electronics and electrical industries
ISSN: 0362-4722
Year: 1984
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Sparkomatic Pushing Promos without Forgetting Product
Article Abstract:
Sparkomatic is pushing its products with advertising, new packaging, new products, and promotion. The autosound supplier believes that promotion is essential to marketing success.
Publication Name: Consumer Electronics Monthly
Subject: Electronics and electrical industries
ISSN: 0362-4722
Year: 1984
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Comment about this article or add new information about this topic:
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