Pioneer pushes marketing of home theaters in Japan
Article Abstract:
Pioneer/Technologies Group Inc is intensifying its marketing efforts on its PDP televisions and DVD players. Pioneer's Home Entertainment Co is focusing on home theater products in its sales activities in Japan. The firm is teaming up with retailers in promoting home theaters as the core products in emerging home digital networks. Pioneer plans to increase its market share through sales of products, such as PDPs, DVD players, audio- video amplifiers and speaker systems.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2001
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Rising popularity greets home theaters in Japan
Article Abstract:
Home theater systems are increasingly becoming more attractive to Japanese consumers. Market stimulation comes from hardware such as large, flat- screen CRT TVs, DVD players, plasma display panel and projection TVs and from enriched software for fine-definition TV, DVD technology and satellite broadcasting services. The market trend has, therefore, resulted in an increased sales and shipments of DVD players which is twice that of 1999 figures for the same period.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2000
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Clear focus gives Denon front-row seat in home theaters
Article Abstract:
Nippon Columbia Company Ltd (Denon) will focus its marketing activities in the home theater category in FY 2000. Denon will continue to aggressively market its successful AVR-5700 and AVR-3300 audio/video receivers and its new AVR-4800, which was introduced in February and $800 less than the AVR- 5700. The company will also launch in summer the AVR-1601 and AVR-1801, both of which are also affordable.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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