Satellite Makers Making Move Toward Mass Market Dealers..

Article Abstract:

Since the birth of the home satellite industry in 1980, sales of home satellite television systems have doubled each year and are expected to reach $1.4 billion in 1984. Hardware producers are offering affordable and easy-to-use high quality systems. They are hoping to generate widespread dealer interest with lower prices and downsizing. In the belief that smaller systems will reach a broader market, a number of well-known companies are entering the market. 1983 unit sales were over two hundred thousand and are expected to double in 1984. Average system cost will drop below $3,000.

Consumer electronics, Satellites (Astronomical bodies), Sales, Cost, Outlook, Satellites, Market

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Specialists in a Tough New Market: 10 Ways To Beat Mass Merchants

Article Abstract:

There is a great deal of competition in the video programming market. In order for video specialists to compete with mass marketers they would maintain expanded inventories, be service oriented and be flexible with their pricing structure. They should use mailings, emphasize children's releases and emphasize sales.

Marketing, Selling

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Battle Lines Drawn: VCR Makers Not Giving (Half) Inch on Dire 8mm Forecasts

Article Abstract:

Suppliers of half inch VCRs say that their products will appeal to different consumers who would not be satisfied with half inch camcorders. The 8mm camcorders are expected to account for twelve percent of camcorder sales in 1984. They will appeal to consumers interested in home movies and not video.

Companies

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