Pioneer seeks careful balance of east, west in car audio campaigns

Article Abstract:

Pioneer Electronic Corp, Japan, has steadily expanded its global presence in the automobile audio equipment market since roughly 1995. The automobile aftermarket in the west has become a key area for the company because of the deteriorating economic situation in Asia in 1998. As a result, it has accelerated marketing strategies in the US and European markets, which are expected to collectively generate 70% of Pioneer's total revenues in 1998.

Japan, Other Motor Vehicle Electrical and Electronic Equipment Manufacturing, Marketing procedures, Automotive Electronics

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DVD-Audio, Super Audio CD promise scorching summer race

Article Abstract:

Two competing formats - DVD-Audio and the Super Audio CD - are racing to become the de facto standard for next-generation digital audio discs. Both formats provide ultra-fine sound quality than is better than that provided by CD. They likewise allow the reproduction of multiple channels. A random survey of Japanese manufacturers has found a more or less equal number of companies supporting one of the formats.

World, Integrated Record Production/Distribution, Digital Audio Discs, Compact discs

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