VCR in '84: Industry Headed for Second Blockbuster Year

Article Abstract:

1984 is expected to be another blockbuster year for VCRs. A conservative forecast is over five million half-inch VCRs to be sold during the year. Prices will be lower and there should be no scarcity, regardless of demand. Eighty-nine per cent of America's ninety-three million homes do not yet have VCRs. Portable units should have seventeen per cent of the market. The videodisk player should continue plodding along, with sales of one-half million units in 1984. Seventy-five per cent of videodisc player sales in 1983 were of CED models, and this should be the same in 1984. Sales of blank videotapes are expected to reach sevety-five million. Price cutting should continue.

Videodisk players, Videodisc Players, Videotape Recorders, Video Industry, Videocassette Recorders

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Suppliers on Answerer Market: Sales Headed Up, Up and Away

Article Abstract:

The Electronic Industry Association predicts that 2.9 million telephone answering machines will be sold in 1984. The mood amongst suppliers is optimistic as answering machines are expected to reach a wider market. Panasonic has doubled its line of answerers. AT&T has introduced seven models within the last year. One of Sanyo's new answerers has a voice activated voice synthesizer that tells the time, date and number of calls. Record a Call is attempting to capture the home market with two low priced models.

Market, Telephone Answering Devices, State-of-the-Art

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Bose Speakers Headed for Mass Distribution

Article Abstract:

Loudspeaker manufacturer Bose has introduced its first product for mass distribution. The Bose Room Mate Stereo System consists of two six by six by nine inch speakers for use with Walkman type products. The product will be carried by the company's distribution network of six hundred storefronts plus selected mass merchants and department stores.

Marketing, Stereo systems, New Product, Companies, Market Entry, RoomMate Stereo System

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