Perceptions of young adults as to the future of health care in the 21st Century
Article Abstract:
This study assessed the perceptions of the need for and quality of future health care programs of those who will be major users of medical services in the 21st Century. Findings indicated that most recognized the importance of having medical coverage. While copayment costs were most important in health plan selection, less personal factors (e.g., ease of obtaining appointments) were more important than the plan's quality reputation and its physicians. Finally, few respondents though the quality of physicians and hospitals would improve.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1999
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Managed care: the danger of replacing the doctor-patient relationship with contractual obligations
Article Abstract:
The rise of managed-care has raised issues concerning quality of service and the preservation of the traditional doctor-patient relationship. Quality in the managed care setting can be enhanced by applying Total Quality Management and Continuous Quality Improvement principles. These involve a customer service system that is responsive to clients' needs and demands. Health providers should also provide their employees with problem solving and customer service training to attract and maintain clients.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1995
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How consumers evaluate health care quality: part I
Article Abstract:
Information is a critical factor in marketing health care services. Consumers evaluate information according to its source. This report is the first of a three-part series examining the way in which Americans evaluate the quality of consumer information as they make decisions on health care products and services. This report provides an overview of the study.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1999
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