Good service still exists
Article Abstract:
Service is at the heart of maintaining customer loyalty and businesses that abide by this credo usually keep their customers for life. Contrasts can be drawn between Framco Ace Hardware store and Home Depot to illustrate how one retailers goes to extra lengths to satisfy customers, while the other does just enough in its relations with its customers. Framco's employees are, among other things, very knowledgeable and courteous, while Home Depot employees are not too helpful.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1996
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TV and radio: the tools to change retail image
Article Abstract:
Home improvement retailers such as Home Depot and Sears Hardware are beginning to use TV and radio as tool in their effort to shape a unique image in the minds of consumers. The trend comes in the face of stiffer competition among retailers and is expected to continue as each retailer tries to garner and maintain market share. Celebrities being used by retailers in their television and other advertising include golfer Arnold Palmer and home improvement expert Bob Vila.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1996
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Technology onboard at Amish LBM dealership
Article Abstract:
Computerizing its operations allowed Holmes Lumber & Building Center to push toward $45 million in annual sales with only three lumber yards. The company is located in the heart of Amish country in Ohio's Holmes County, but Holmes Lumber's success has been because of its ability to use automation to improve efficiencies in serving its customer base.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1998
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