Behind the mic: Sam Fielding
Article Abstract:
Sam Fielding became station director of 106.6 Smooth Radio in autumn 2007, and her main goal is to make subtle changes while the station is rebranding from Saga Radio. Fielding identifies 40-plus listeners as the station's target demographic, which she believes is an untapped market in the UK. Her other views related to work and the industry are given.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2008
User Contributions:
Comment about this article or add new information about this topic:
How to fight apathy
Article Abstract:
The role of commercial radio allowing audiences to interact with politicians on significant issues in the wake of 2005 general elections in United Kingdom is examined.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Emap to drop spot ads on Heat radio
Article Abstract:
The details of the new ad-funding programs and new sponsorships planned by Emap Radio for Heat radio are presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Behind the mic: Andy Carter. Behind the mic with: John Simons. Can Myers deliver on the promise to lift GMG?
- Abstracts: Breaking out. The pull-out guide to finding and hiring studios
- Abstracts: Soho on the run. Resources sparks fears of price war
- Abstracts: BBC Rights Agency fills team. Channel One to close its London and Bristol arms. Front Row PPV 'way ahead' of expectations
- Abstracts: Portrait of the colourist - shedding light on the black art of telecine. Practising the dark arts