Clinton wins the dullard's vote

Article Abstract:

Television coverage of the US presidential campaign proved to be as uninteresting to the American public as the campaigns themselves. Combined audience ratings for the three major channels ABC, NBC and CBS were only 39% at peak viewing time on 5th November 1996 whereas they had been 57% at the same period in the 1992 poll. An overview of developments in the US broadcasting sector during the past Clinton administration and indications for the four years ahead are presented.

Evaluation, Media coverage, Political campaigns, Television and politics

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Working for the muse

Article Abstract:

American television drama series maintain a consistently high standard of script writing because they are written by teams of highly-paid and innovative writers. In the U.S., around 8% of a programme's budget is allocated to the script, compared with just 1% in the U.K. and Europe. It is uncertain whether European script writers, who traditionally work alone, could adapt to the highly disciplined, collaborative techniques used by their American counterparts.

Methods, Television authorship, Television writing, Television plays

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The second coming: the secondary market for UK-produced programming is set to grow, but terrestrial broadcasters worry about selling their hit shows to future competitors on satellite and cable

Article Abstract:

UK terrestrial broadcasters are keen to sell their programming to the secondary market including cable and satellite channels, but are concerned about selling top shows to future competitors. The UK secondary programming market finds the international market easier to deal with although the quality programmes, such as blue chip documentaries are hard to find.

Purchasing

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