Kirch denies Super League talks
Article Abstract:
Kirch Group has refuted news that it has been involved in talks with Murdoch, Berlusconi and London, UK, agency Media Partners about establishing a football Super League. Kirch, Berlusconi and Murdoch were rumored to have guaranteed financial backing to pave the way for the establishment of the Super League. Kirch and his firm, ISPR, are the sole major sports rights dealers in Germany, the largest national market in Europe, contributing more than one-third of revenue. Without the involvement of Kirch, Super League is not likely to be profitable.
Comment:
Refutes news that it has been involved in talks with Murdoch, Berlusconi & Media Partners about creating football Super League
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1998
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Cup winner
Article Abstract:
World football coverage for television for the years 2002 and 2006 will be transmitted by a Swiss/German satellite consortium, despite criticism that the world governing body Fifa allocated the rights unfairly. The Swiss marketing company, ISL, and German businessman Leo Kirch will pay an estimated 1.4 billion pounds sterling and a percentage of their profits. Members of the European Broadcasting Union are concerned that the rights may be issued at the expense of public broadcasting channels such as the British Broadcasting Corporation.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1996
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Free-to-air MTV targets Germany
Article Abstract:
MTV has announced that it will become a free-to-air station in Germany available on Astra as it repositions itself to attract a younger audience. The task of reviving MTV's dwindling viewership, which is about 30-50 per cent of its main competitor Viva, has been given to MTV manager Christiane zur Salm-Salm. By shifting itself as a free-to-air station, it will have access to 33 million viewers, roughly twice its present coverage. To support the new strategy, the company will launch a massive advertising campaign.
Comment:
Will become free-to-air station in Germany available on Astra as it repositions itself to attract younger audience
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1998
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