Limbering up for daily exercises

Article Abstract:

Daytime television broadcasters refute claims that programming is dull, predictable and insults the viewer. The claims were made by Chief Executive of Carlton, Andy Allan. The broadcasters claim they account for a large proportion of the audience, with women still the main target despite the wider potential audience of the unemployed, elderly, shiftworkers and students. Broadcasters claim programming is under continuous review but feel high-quality programmes are already made for ordinary daytime viewers. The growing interest of television executives in daytime programming of any sort is considered healthy.

Analysis, Evaluation, Beliefs, opinions and attitudes, Television production companies, Television audience ratings

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Tired of the lifestyle?

Article Abstract:

The BBC has developed a considerable number of lifestyle programmes, regarding this format as cheap to produce and reliably giving reasonable audience levels at peak viewing times. Some observers believe that the BBC's lifestyle programmes are not sufficiently innovative. The BBC is under strong pressure to secure high audience levels, so is unwilling to be challenging or imaginative. This is denied by some at the BBC, who claim that there is a degree of innovation and that viewers are prepared to accept new programmes.

British Broadcasting Corp., Public opinion

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Morning glory

Article Abstract:

Peter McHugh, director of Britain's GMTV for three years, has a rough and ready reputation despite the channels reputation for its soft approach to television broadcasting. He started his career as a journalist and since then has worked with various newspapers before becoming interested in television broadcasting. He treats GMTV as a newspaper and ensures that popular news programmes are identified for his viewers before other news items are shown.

Interview, Broadcast journalism, GMTV, McHugh, Peter

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