The lively pensioner
Article Abstract:
Ratings figures show that despite other less favourable assessments the British Broadcasting Corporation Ltd. (BBC) receives higher public acclaim now than it has done at other times in its history. The lowest times for the BBC were in the 1950's when the new commercial channel gained two thirds of the audience but after marketing improvements the BBC had regained half the audience by the late 1970's. The swings of the different areas of programming are discussed with the current popularity of the BBC's light adult educational programming in the 1990's being of particular note.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Unusual suspects
Article Abstract:
UK television station Channel 4 (C4) launched a pay-per-view film channel in November 1998, aimed primarily at viewers wishing to see art or independent films. The FilmFour Channel is expected to attract up to 150,000 subscribers by the end of 1998, and can be seen on either satellite, cable or digital systems. The niche independent or foreign-film channel is not expected to increase C4's viewing figures, although C4 executives are seeking to attract a specific audience which in turn will encourage advertisers.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The tricky question of consent. Initial plans. The talent spotters
- Abstracts: The power of the poster. Commercial revolution
- Abstracts: The big kick-off. Not so dumb
- Abstracts: The untold tale of a Nazi duke. Digitising Dougal and friends
- Abstracts: Button undone. Dumbing down: Ratings analysis