A new campaign for Courvoisier, brandy of Napoleon, looks for younger, hipper customers

Article Abstract:

Allied Domecq Spirits USA is about to launch a new ad campaign, created by dRush L.L.C., aimed at attracting younger, urban African-American consumers to its Courvoisier cognac. The print ad campaign will appear in magazines like Vogue, Essence, Vibe, Elle, GQ and XXL.

Distilled and blended liquors, Liquor, Distilleries, Usage, Alcoholic beverage industry, Target marketing, Brandy, African American consumers, dRush L.L.C., Allied Domecq Spirits USA

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How do you sell a skimpy mink bikini? Call Frankie Avalon

Article Abstract:

Maker of the finest mink garments, American Legend, is set to launch print ad campaign aimed at younger women, featuring supermodel Frankie Rayder wearing hip garments and accessories made of mink on a beach in Malibu, in a fond satire of 1960's surfing films. In one ad, 1960's sruf movie icon Frankie Avalon makes a cameo appearance. The campaign aims to showcase the versatility of mink as a fashion statement, and to generate awareness, particularly among young women, of the Legend brand as the acme in fur brands. The new print campaign was created by Laspata/DeCaro.

Fur goods, Fur and Leather Apparel Manufacturing, Clothing industry, Fur garments, Fur clothing, American Legend, Laspata/DeCaro Studios

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An Icelandic spring water strains its national mythology through an adage: sex sells

Article Abstract:

Iceland Spring Inc. and Iceland Spring North America kicked off a sexy campaign in June to sell a premium bottled water with three print ads created by SloanGroup in New York. Iceland Spring water had been sold in the Chicago market since 1992 as ThorSpring, but nowhere else in the US. Public relations and point-of-purchase efforts are planned in the US and internationally. Radio and television promotions will come later.

Marketing procedures, Bottled Water, Bottled Water Manufacturing, Global Marketing, Bottled and canned soft drinks, Advertising Activity, Campaign Launched, Account Activity, Print Media, Campaign Themes, Services, Bottled drinking water, Bottled water industry, Drinking water, Bottled, Iceland Spring Inc., SloanGroup

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