Madison Avenue decides it's time to make a concerted push to advertise advertising

Article Abstract:

The Advertising Educational Foundation site has set up a Web site, www.AEF.com to promote advertising as a career choice. Like many businesses, talented people are leaving to join Internet related companies. The site features information specific to particular groups, such as college students, a job board, and general information about the role advertising plays in the U.S.

Personnel administration, Self Promotion, Statistical Data Included, Recruiting

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A new campaign for a fragrance tries to redefine glamour

Article Abstract:

Ralph Lauren Fragrances has launched a $15 million ad campaign to introduce its new perfume, 'Glamourous.' Carlson & Partners created the print and television campaign, which bears the theme 'a new kind of glamour,' and features actress Penelope Cruz. The fragrance is aimed at women 25 to 35, and its spelling, Glamourous, rather than Glamorous, was chosen deliberately. Retail sales of $45 to $50 milllion are expected in the U.S. for the first year.

Toilet Preparation Manufacturing, Toilet preparations, Advertising Activity, Perfumes, Criticism and interpretation, Advertising campaigns, Perfumes industry, Cosmair Inc. Ralph Lauren Fragrances Div., Carlson and Partners, Glamourous (Perfume and cologne)

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Agencies tread carefully, rounding all the edges to produce messages that ssothe and reassure

Article Abstract:

Ad agencies have been designing simple, low-key, public-service-looking advertisements for clients in the wake of the Sep. 11 terrorist attacks. Most of the ads are quiet and aspire to reassure and give hope to consumers while prodding them gently to go on with their normal lives, seek mental-health help and donate to funds that benefit terrorist victims' families.

Campaign Themes, Social aspects, Influence, Social policy, World Trade Center and Pentagon Attacks, 2001

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