Changes of agencies and accounts may affect the marketing of meat and motoring

Article Abstract:

Verizon Wireless has named Bozell Group's New York office as its ad agency, with billings of approximately $300 million. The National Pork Producers Council's vote to get rid of a fee that pays for its national ad campaign may mean the end of its relationship with the Bozell agency in Chicago. The Jaguar Cars division of Ford Motor Co. is expected to announce that it has chosen Young & Rubicam Advertising's London and New York offices to handle its world-wide campaign for the X-Type Jaguar.

Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Hotels & Motels, Hotels (except Casino Hotels) and Motels, Hotels and motels, Cellular telephone services industry, Cellular telephone services, Verizon Wireless Inc., Marriott International Inc., MAR, Lowe Lintas and Partners Worldwide, Young & Rubicam Advertising, McCann-Erickson Worldwide Advertising, Jaguar Cars Inc., Bozell Group (New York, New York)

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Toyota puts music at the center of a big cross-media campaign built arounf the 2002 Camry

Article Abstract:

Toyota Motor Sales USA and ad agency Saatchi and Saatchi Los Angeles have developed a $160 million cross-media ad campaign to market one of the most popular automobiles Totyota makes, the Camry. The company has purchased ad space and commercial time packages from MSN network, AOL Time Warner and Conde Nast Publications. The campaign theme is 'get the feeling' and is supplemented by music from artists like the Go-Gos, Earth, Wind and Fire, John Lennon and Lyle Lovett.

Campaigns, Advertising Activity, Marketing, Toyota Motor Sales U.S.A. Inc., Toyota Camry (Automobile), Saatchi & Saatchi Los Angeles

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