Apple Computer, faltering, strives to refocus

Article Abstract:

Apple is losing ground in the microcomputer market, and while it has many plans for the future, none of them have yet paid off. The current price war has seen Apple's sales grow 30 percent in 1992, although its market share has declined compared to Compaq and IBM. In addition, Apple's profit margins have eroded, and it is expected to cut as many as 2,000 employees from its worldwide staff of 14,000. Chmn John Sculley resigned his post as CEO, acknowledging that he cannot both steer the company's future and manage present difficulties. Apple projects such as the Newton personal digital assistant and Power PC computers have great promise but are not due until late 1993 and early 1994, respectively. Apple is also plagued by a fragmenting operating system strategy and may be spreading itself thin in the communications and consumer electronics markets.

Prepackaged software, Management, AAPL, Business planning, Market share, Apple Inc.

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Digital plans new effort in PC market

Article Abstract:

Digital Equipment Corp (DEC) will market microcomputers manufactured by Intel Corp and Ing C. Olivetti & Co. DEC has tried several times since 1983 to become a significant force in the microcomputer business, but the company's previous attempts have failed. DEC will offer microcomputers that connect to networks, allowing information to be shared, and the new products will work with mice. DEC will combine these popular features with the sort of business and technical computing for which the company has been known and respected. Industry observers are impressed with the DECpc 433, which is built around an Intel 80486 microprocessor. The product, which starts at $5,999, has advanced graphics capabilities, and can run Windows, MS-DOS, OS/2 or UNIX. According to one analyst, customers will be getting 'a technical workstation product at a PC price.'

Product information, Intel Corp., INTC, Design and construction, Olivetti S.p.A., Workstations (Computers), Digital Equipment Corp., DEC, Workstations, Computer Industry, Marketing Strategy, DEC DECpc 433 (486-based microcomputer)

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Businessland to carry NCR line

Article Abstract:

Businessland agrees to add NCR Corp microcomputers to the Businessland product line. Analysts are skeptical that NCR's products will be very helpful to Businessland because NCR has not been a major player in the microcomputer market. One industry observer comments that he would have preferred to see a Businessland and Hewlett-Packard combination, but Hewlett-Packard does not favor IBM's Micro Channel Architecture (MCA). Businessland Chmn David A. Norman is a strong supporter of MCA. One thing the NCR deal will accomplish is to help fill the gap that was left when Compaq Computer Corp ended its relationship with Businessland earlier in 1989. NCR introduced a top-of-the-line computer system on Tue, Nov 7, 1989, which will cost between $9,995 and $16,995.

Contracts, NCR Corp., NCR, Distribution channels, Product Introduction, Retail/Reseller Channel, Distribution Agreements, Businessland Inc., BLI

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