Cossette wins huge Bell Ontario ad account
Article Abstract:
Cossette Communication Marketing, the largest advertising agency in Canada, beat five other agencies to land Bell Canada's Ontario advertising account worth an estimated C$60 million or more per year. ExpressVu, a direct-to-home satellite television service similarly owned by Montreal, Quebec-based BCE Inc., also selected Cossette as its national advertising agency. Bell Ontario opted for a single ad agency instead of three different creative advertising agencies in order to deliver a unified message to consumers, said Bell Ontario's John Sheridan.
Comment:
Beat 5 other agencies to land Bell Canada's Ontario advertsing account worth an estimated C$60 million or more per year
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1998
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Canadian firm snaps up Dubble Bubble brand
Article Abstract:
Concord, Ontario-based Concord Confections Inc., the biggest manufacturer of gumball products worldwide, has acquired from New York, NY-based Marvel Entertainment Group Inc. the premium Dubble Bubble bubble gum product. Corcord Confections managed to acquire the Dubble Bubble brand as a component of its purchase of Marvel Entertainment Group's Fleer Confections unit. Concord Confections also secured a US District Court judge's permit to go through with its purchase of the Fleer Confections division.
Comment:
Sells its Fleer Confections unit to Concord Confections
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1998
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Bozell, FCB ad agencies to merge
Article Abstract:
True North Communications of Chicago, IL, has announced that it will merge with advertising operations in Canada. The company will combine FCB Canada Ltd and Bozell Worldwide Canada Inc, both of Toronto, Ontario, to create a top ten ad agency in Canada. The merged companies have combined revenies of C$41.2 million in 1998. Under the plan, the operations of 65-employee Bozell will be absorbed by FCB, which has more than 300 employees in its advertising, direct marketing and other divisions.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1999
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