Magazines think outside the rack: publications finally catch on that Internet isn't going away

Article Abstract:

Many publishing companies are giving the Internet increased attention after a delayed realization of its substantial benefits to circulation and advertising revenue. Trends show that almost 50% of the country's 118 million magazine readers have online access. A study also shows that people spend 97 hours on the Internet compared to 81 hours with magazines for 1999. Initial apprehensions of publishers that prevented them from taking immediate advantage of the Internet include fears of paying subscriber shortfalls and costs.

General services, Periodical publishing, Periodicals

---

Magazines become hot issue

Article Abstract:

Old-fashioned publishing companies are being purchased in a bid to gain a dominant role in all media, which includes, print, Internet and TV, that reach prized niche markets. Buyers have reported spent around $200 billion in the first nine monhs of 2000 for publishing companies. The trend runs counter to expectations in 1999. The change in perception came about as ad sales at business magazines picked up and dot-coms began to falter.

---

On the wrong side of the wires

Article Abstract:

The inavailability of high-speed Internet access to some areas in the US, especially in areas with high concentrations of minorities, is causing concerns to businesses in those regions. The concerns rise from the possible loss of customers from the competition presented by their better equipped rivals. These businesses agree that surviving in the digital age means access to the fastest available mode of information exchange.

Internet service providers

Similar abstracts:

• Abstracts: Japanese resistance to change lessens. Cyberspace cafes catching on abroad
• Abstracts: Rising gas prices spur calls for national boycott. Study: cellphone use isn't highest risk on highway
• Abstracts: Web portals undergo makeovers for fall. U.S. Internet search engines click abroad. Amazon holiday sales near $1B
• Abstracts: Regulators to keep close eye on PepsiCo after deal. Comcast goes after AT&T cable. SBC looking to seal deal with Telia for $6B
• Abstracts: Nasdaq suffers another big hit. Once-valuable options are now worthless. Wireless trading arrives, but with strings attrached

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.