Molson's monkeys out of business
Article Abstract:
Molson Breweries, based in Toronto, Ontario, is preparing to come out with a new campaign for its flagship Canadian brand, assigning Encore Encore Strategic Marketing Inc to handle the lead role. Industry observers see the transition as an admission that the typing monkeys advertisements, created by MacLaren McCann Canada Inc, did not work. Molson's over C$12- million annual account is considered to be one of the most prestigious account in Canada.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1999
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Dr Pepper/Seven Up cowed by Web plan
Article Abstract:
Dr. Pepper/Seven Up Inc.'s use of web loggers to test advertise its milk product "Raging Cow" backfired when those who responded called it as advertising under false pretences.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2003
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Liquor makers embrace TV ads
Article Abstract:
The big money spent by Canadian liquor companies into television advertising, spurred by strong sales is discussed.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2001
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