Networks take step to replace Nielsens
Article Abstract:
Statistical Research of Westfield, CT, has received a letter of intent from four major TV networks to invest in its new service. NBC, CBS, ABC and Fox plan to spend as much as $10 million each for a new audience-counting system that will compete with Nielsen Media Research. Six advertising agencies, including TN Media, are supporting the $100 million project for a nationwide ratings system, called Smart. Statistical Research hopes cable companies would also support its Smart, which is expected to be ready in 2001. One significant feature of Smart which Nielsen does not have is its capability of identifying programs by code rather than by channel. Nielsen officials say the company will spend $300 million for new technology over four years.
Comment:
Receives letter of intent from four major TV networks, NBC, CBS, ABC & Fox to invest in its new ratings systems
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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GM, Chrysler shift flights to low-fare carrier ProAir
Article Abstract:
General Motors and Chryser are likely to sign five-year deals with ProAir, a small, low-fare airline in Detroit, MI, to fly GM and Chrysler employees from Detroit City Airport to four cities for a flat monthly fee. GM is expected to save $4 million to $6 million annually, while Chrysler would save $1 million to $3 million yearly. ProAir would fly 25 to 40 GM and Chrysler employees a day. The deal with GM and Chrysler would allow ProAir to add routes and boost its fleet, according ProAir CEO Kevin Stamper. ProAir operates two 737s and 16 flights per day from Detroit City Airport to Baltimore, MD; Indianapolis, IN; Philadelphia, PA; and Newark, NJ.
Comment:
Is expected to sign in General Motors & Chrysler on five-year deals to fly GM & Chrysler employees for flat fee
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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Radio broadcaster ventures into TV
Article Abstract:
Chancellor Media, the second-largest radio broadcaster in the US, has signed an agreement to buy Lin Television for approximately $900 million in stock. The acquisition, which gives Chancellor Media entry to the television market, includes Lin Television's 12 TV stations in eight markets. Under the terms of the deal, Chancellor will pay $51 per share for Lin Television's 17.7 million shares and will have Lin Television CEO Gary Chapman as the head of its TV operations. Chancellor Media also acquired Martin Media, an outdoor advertising company, about two weeks ago.
Comment:
Signs an agreement to buy Lin Television for approximately $900 million in stock
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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Comment about this article or add new information about this topic:
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