Retailers hike into the wilderness business

Article Abstract:

The retailing sector for outdoor gear and equipment in Canada enjoys rapid growth due to the increasing popularity of back-to-nature activities, such as mountain biking, camping and hiking. The emergence of the outdoor-oriented retailing sector as a mainstream business has resulted to increased competition between small and major retailers for a share of the market, which is reportedly worth an estimated C$250 million every year. Outdoor-oriented retailers are establishing larger outlets with improved amenities, such as interactive attractions, to secure the attention of outdoor-activity enthusiasts.

Comment:

Canada: Retailing sector for outdoor gear & equip enjoys rapid growth due to increasing popularity of back-to-nature activities

Market information - general, Sporting Goods, Bicycle Stores, Sporting Goods Stores, Bicycle stores, Article

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Tim Hortons rrrolls up a winner

Article Abstract:

TDL Group Ltd. has launched its roll-up marketing campaign to boost the sales at its 1,800-store Tim Hortons doughnut chain. The company is giving away 13 million food prizes, 500 Panasonic color televisions and 15 1999 GMC JimmySLE trucks. The campaign was started in 1987 to boost coffee sales during summer, and has evolved into an annual contest that continues to draw customers. Franchisees said the business climbs by 15%-20% during the roll-up contest.

Marketing procedures, Food Services and Drinking Places, Eating Places, Restaurants, TDG Group Ltd.

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High-level shakeups hit two hot ad agencies

Article Abstract:

Palmer Jarvis DDB and Cossette Communication Marketing, two of the leading ad agencies in Canada, have undergone management changes in their creative departments. Vancouver, British Columbia-based Palmer Davis will lose its national creative director, Chris Staples, who will form a new ad agency with his former colleagues in Palmer Davis. Meanwhile, Cossette's Brad Riddoch has left the company's Toronto, Ontario, office as VP and creative director.

Advertising Agencies, Other staff changes & profiles, Palmer Jarvis DDB

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