Ryder riding high after ballot transport
Article Abstract:
Ryder Truck Rental Inc is set to launch full-page newspaper ads that would capitalize on the free publicity that the rental trucking firm got when millions of Americans watched as a Ryder truck transported 462,000 ballots from Palm Beach County, FL, to a Tallahassee court. The 450-mile journey has been considered as the most dramatic highway trek since the OJ Simpson caper. Ryder is also offering its trucks to Miami-Dade County and to the ultimate winner of the US presidential elections for his transition.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Minute Maid shakes things up with ads
Article Abstract:
The article discusses Minute Maid's new ads by Leo Burnett, Chicago, which are designed to try to increase its 20% market share and compete with Tropicana's 40%.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
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Comment about this article or add new information about this topic:
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