Spirits makers mix new ways to market

Article Abstract:

A number of manufacturers of liquor, wine, beer and other alcoholic beverages are finding innovative means to develop product brands using alternative advertising mediums such as the Internet and customized publishing. For instance, Diageo division UDV has created a customized, direct-mail, magazine-style newsletter called American Mix that targets adults over 35 years of age and will be distributed to 400,000 homes. On the other hand, Johnny Walker licensed its name to an apparel company for a line of leisure clothing.

Beverage Manufacturing, Alcoholic Beverages

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Products wrapped, tied with films

Article Abstract:

The motion picture industry has entered into marketing tie-ups with several marketers. Miramax has partnered with indulgent chocolatier Godiva for he elease of the movie 'Chocolat' starring Johnny Depp. Godiva is sponsoring the movie premier, complete with a chocolate festival replicating a scene from the film. Theatergoers who will bring Chocolat ticket stubs to Godiva shops will get chocolate treats. A trip for two to Belgium is also offered through a sweepstakes.

Motion Picture and Video Industries, Motion Pictures

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Media buyers take it slow, monitor ads' suitability

Article Abstract:

This article describes the approach of major corporations toward television advertising in thaftermath of the terrorist attacks of September 11. New ads have been filmed and many existing spots have been pulled as inappropriate.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television, Statistical Data Included, Brief Article, Television advertising

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